E2E Domain
Idea to Market
Idea to Market covers all activities associated with managing the lifecycle of products and services, such as managing the product portfolio and investments, identifying new products and services, finalizing design through prototyping, and testing before handover to manufacturing. Idea to Market domain contains End-to-End scenarios from the respective business areas: Idea to Development (I2D).
4 scenario clusters · 11 reference scenarios
Transformational drivers
The value themes that shape transformation in Idea to Market — the outcomes the processes below are designed to deliver.
Ideation
Product development
Scenario clusters
Expand a cluster to see its scenarios; open any scenario to view its full process flow, diagrams and SAP mapping in the Business Flows Browser.
- I2D Idea generation and refinement
- I2D Idea evaluation and business case development
Explore the full Idea to Market model — every scenario with its process flows, diagrams and SAP scope items — with the Business Flows Assistant.
Open the Business Flows Assistant